Introduction to Email-marketing
No prerequisites are required for this course.
Can you remember the last few marketing e-mail messages that you received and how you reacted to them? Can you identify the style, purpose, and design considerations behind any of these messages? It’s almost certain that some serious planning went into each e-mail that you received, even if you didn’t realize it.
In this course, you will receive an in-depth introduction to e-mail marketing. Once you have completed this course, you will be ready to plan, create, and deliver e-mail marketing campaigns that build relationships with customers and get results.
After you complete this course, you will be able to:
- Apply the concepts of e-mail marketing to grow the influence and reach of a business.
- Analyse the different applications of e-mail marketing.
- Select a campaign strategy that will help you increase your reach.
- Apply a defined strategy to get the best out of every e-mail campaign.
- Track and analyse the results of an e-mail campaign.
Participants are eligible to print the certificate of completion upon completion of this course. You may also be eligible to claim CPD credit points towards your industry requirement upon approval by the relevant professional body. Please contact them for approval.
