This course is an ideal start for business owners and people new to marketing to learn the basics of Internet marketing. We’ve included information on how to market online, and even more importantly, how to determine what results you are getting. Then, you can figure out whether you are reaching your target market, where your qualified prospects are, and how they are engaged as a result of your efforts. This course includes sessions on search engine optimization, e-mail campaigns, pay per click advertising, and more.
Determine how your Internet marketing strategy fits with your overall marketing plan
Apply techniques to influence and engage your target market
Weigh the value of using a distribution service for e-mail marketing campaigns
Get started with search engine optimization
Use online advertising to boost your marketing results
Adjust your Internet marketing plan based on metrics and reporting
What is Internet Marketing?
What it Looks Like
Creating an Internet Marketing Plan
Leveraging What You Already Have
Making Our Way through the Marketing Process
Extending Your Influence
Making it Real
You Can Do It!
Getting Your Message Out
Search Engine Optimization (SEO)
What is SEO?
The Search Engines
Working With Others
Monitoring Search Engine Ranking
What is Advertising?
What Service Should I Use?
Personal Action Plan
Recommended Reading List
This course has been recognized by the following professional bodies as a recognized continuous professional development activity for their members:
Australian Natural Therapy Association (ANTA)
Acupuncture and Complementary Medicine Association of Australasia (ACMAA)