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Writing for the Web

Recommended Prerequisites

  • Research Skills
  • Business Writing That Works
  • Advanced Writing Skills

Course Overview

Self Paced Short Courses

The Internet is full of fascinating places to find information, check out your favorite companies and stores, look for deals, read the news, and much more. However, people don’t read information on the web in the same way that they read a printed newspaper, magazine, or a book. As writers, we have to be very aware of how people approach a web page so that we can create interesting and engaging content. This course is for people who write for readers on the web.

Learning Objectives

  • Apply engaging techniques that draw readers to web pages
  • Plan what to write to reflect your web hierarchy
  • Create engaging content, including catchy headlines
  • Enhance your writing with other forms of media
  • Make your writing accessible to a variety of readers

Course Outline

  1. Course Overview
  2. Getting to Know the Web
    • Web Writing Is Not The Same!
    • Design and Structure
    • It’s Work to Influence Others
  3. Tips on Creating a Site Hierarchy
    • Designing the Site
    • Pre-Assignment Review
    • Menus, Links, and Buttons
  4. Creating Your Content
    • Writing Eye-Catching Headlines
    • Writing Content
    • Writing Goals
  5. Testing the Waters
  1. Deciding What’s Fit to Print
    • What’s Getting Read?
    • Reviewing and Planning
  2. Adding Audio and Video to Your Content
  3. Getting Your Content Noticed
    • Standing out in Crowds
    • Search Engine Optimization
    • Alternative Search
    • Optimizing Keywords
    • Balancing SEO and Word Stuffing
  4. Personal Action Plan
  5. Recommended Reading List
  6. Post-Course Assessment

This course has been recognized by the following professional bodies as a recognized continuous professional development activity for their members:

Australian Natural Therapy Association (ANTA)

Acupuncture and Complementary Medicine Association of Australasia (ACMAA)