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Writing a Business Plan

Recommended Prerequisites

Recommended Prerequisites

  • Research Skills
  • Business Writing That Works
  • Advanced Writing Skills

Course Overview

Self Paced Short Courses

This course is designed for business owners and entrepreneurs who are ready to create a business plan. All the essential steps are covered, including drafting the original document; identifying the audience; gathering information; researching; describing product plans; and marketing, sales, and accounting terms. Students will come away from the course energized and prepared to write their business plan.

Learning Objectives

  • Research and analyze the individual components needed for a business plan
  • Apply skills to create a business plan for different audiences, including investors, banks, and other stakeholders
  • Explain the purpose and future of your business in easy to understand terms
  • Use accounting terms to describe the future for your business
  • Describe your marketing, sales, and planning strategies

Course Outline

  1. Course Overview
  2. What is a Business Plan For?
  3. A General Business Plan Framework
    • Creating a Framework
    • Pre-Assignment Review
  4. Identifying Your Audience
    • Who Are You Writing For?
    • The Rules of Writing
  5. Gathering and Analyzing Information
    • GO-PARSE
    • PARSE in Action
  6. Defining Your Company
    • Identifying Your USP
    • Writing Your Company Description
    • Describing Your Products and Services
    • Performing a Market Analysis
    • Developing an Operations Plan
    • Types of Operations
  7. Getting to Work
  8. Creating a Marketing Strategy
    • Introduction to Marketing
    • Analyzing the Competition and Yourself
    • Analyzing Distribution Channels
    • Creating a Marketing Plan
    • Sketching Out the Plan
    • Evaluate, Review, and Revise
    • Leveraging Social Media
  1. Creating the Sales Plan
    • Building Your Sales Force
    • The Sales Cycle
  2. Developing Financial Projections
    • Accounting Terminology
    • General Accepted Accounting Principles (GAAP)
    • Key Reports
    • Financial Projections
  3. Putting It All Together
    • Writing the Executive Summary
    • Making a Strong Presentation
    • The Finishing Touches
    • Reviewing and Revising
  4. Personal Action Plan
  5. Recommended Reading List
  6. Post-Course Assessment

This course has been recognized by the following professional bodies as a recognized continuous professional development activity for their members:

Australian Natural Therapy Association (ANTA)

Acupuncture and Complementary Medicine Association of Australasia (ACMAA)