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Marketing with Social Media

Recommended Prerequisites

No prerequisites are required for this course.

Course Overview

Self Paced Foundation Short Courses

 

 

 

 

 

 

Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. If you understand the basics of social media, this course will give you ways to add it to your marketing plan.

Learning Objectives

In this course, you will learn how to develop a social media marketing plan as a part of an overall marketing strategy, determine who should be on your team, and choose how you will measure what is taking place. In addition, you will learn about blogging, explore some of the major social media sites (such as LinkedIn, Twitter, and Facebook), and look at how speciality sites and social media management tools can take your social media marketing to the next level.

Course Outline

After you complete this course, you will be able to:

  • Describe the value of social media to your marketing plan.
  • Create and launch a social media marketing plan.
  • Select the right resources for a social media marketing team.
  • Define how to use social media to build an internal community.
  • Use metrics to measure the impact of a social media plan.
  • Manage difficult social media situations.
  • Describe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter.
  • Decide whether a blog adds value to a social media plan.
  • Speak about speciality sites and social media management tools.
  • Stay on top of social media trends and adjust your plan as the online world evolves.

Participants are eligible to print the certificate of completion upon completion of this course. You may also be eligible to claim CPD credit points towards your industry requirement upon approval by the relevant professional body. Please contact them for approval.