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Basic Internet Marketing

Recommended Prerequisites

No prerequisites are required for this course.

Course Overview

Self PacedShort Courses

This course is an ideal start for business owners and people new to marketing to learn the basics of Internet marketing. We’ve included information on how to market online, and even more importantly, how to determine what results you are getting. Then, you can figure out whether you are reaching your target market, where your qualified prospects are, and how they are engaged as a result of your efforts. This course includes sessions on search engine optimization, e-mail campaigns, pay per click advertising, and more.

Learning Objectives

  • Determine how your Internet marketing strategy fits with your overall marketing plan
  • Apply techniques to influence and engage your target market
  • Weigh the value of using a distribution service for e-mail marketing campaigns
  • Get started with search engine optimization
  • Use online advertising to boost your marketing results
  • Adjust your Internet marketing plan based on metrics and reporting

Course Outline

  1. Course Overview
  2. What is Internet Marketing?
    • What it Looks Like
    • Popular Strategies
  3. Creating an Internet Marketing Plan
    • Leveraging What You Already Have
    • Making Our Way through the Marketing Process
  4. Extending Your Influence
    • Sharing Messages
    • Making Connections
    • Making it Real
  5. E-mail Marketing
    • You Can Do It!
    • Getting Your Message Out
  1. Search Engine Optimization (SEO)
    • What is SEO?
    • Understanding Search
    • The Search Engines
    • Alternative Search
    • Optimizing Keywords
    • Working With Others
    • Making Connections
    • Monitoring Search Engine Ranking
  2. Advertising Online
    • What is Advertising?
    • What Service Should I Use?
    • Making Commitments
  3. Personal Action Plan
  4. Recommended Reading List
  5. Post-Course Assessment

This course has been recognized by the following professional bodies as a recognized continuous professional development activity for their members:

Australian Natural Therapy Association (ANTA)

Acupuncture and Complementary Medicine Association of Australasia (ACMAA)